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January 21, 2013 - No Comments!

Coca-Cola

coca cola camarata

Teamed up with Nuno Jerónimo and Tiago Canas Mendes from the "O Escritório" agency I've been responsible for the art direction and identity design of this campaign held by Coca-Cola Portugal and the Portuguese soccer team Benfica — Camarata Coca-Cola (Coca-Cola Dormitory).

The idea behind this "feel-good" campaign was to turn the stadium luxury corporate box into a dormitory for fans. Boosters could apply at Coke website and win the chance to spend 24 hours in the dorm, spending the night in there and also watching a soccer match with the privileged view the location offers.

The final version of the logo had some minor changes that can be seen on the video.

Client: Coca-Cola
Agency: O Escritório
Creative Direction: Nuno Jerónimo / Tiago Canas Mendes
Art Direction: João Oliveira

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Taça Coca-Cola is a soccer tournament for juveniles where they compete in teams to win the chance of being part of the Coca-Cola Portuguese national team and dispute the Iberian Super Cup.

I've been responsible for the design of the 2012 (10th anniversary) edition identity and the whole communication materials.

Client: Coca-Cola
Agency: O Escritório
Creative Direction: Nuno Jerónimo / Tiago Canas Mendes
Art Direction: João Oliveira

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Bar Aberto Coca-Cola (Coca-Cola Open Bar) is a Coca-Cola lounge / bar with a privileged view of the whole Porto stadium (Estádio do Dragão) where an invited group of people, selected through a contest, can watch their team matches while enjoying a Coca-Cola experience.

Client: Coca-Cola
Agency: O Escritório
Creative Direction: Nuno Jerónimo / Tiago Canas Mendes
Art Direction: João Oliveira

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