logo-2

Brand
Guidelines

v1.0 - Updated on 16 August 2021

Downloads

Logos

01

Primary Logo

Claster Investments

01

logo-2

Sub Logos

Claster Funds

01

claster-funds
claster-funds-2

Sub Logos

Claster Ventures

01

claster-ventures
claster-ventures-2

Sub Logos

Claster Realty

01

claster-realty
claster-realty-2

Sub Logos

Claster Heritage

01

claster-heritage-1
claster-heritage-2

Logos

Logo Structure

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logo-structure

Logos

Logo Clarity

To protect the clarity and visual integrity of the logo, it has an exclusion zone. We should prevent having other elements inside that zone

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logo-clarity

Logo Animations

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Logo Animations

Claster Ventures

02

logo-anim-white
logo-anim-black

Logo Animations

Claster Family

02

logo-anim-white
logo-anim-black

Colour Palette

03

Our Colours

Colour Scheme

Each of our sub divisions has its own brand colour, which should be the main colour for its communications.

RGB
CMYK
PANTONE
HEX

RGB
CMYK
PANTONE
HEX

RGB
CMYK
PANTONE
HEX

RGB
CMYK
PANTONE
HEX

255 94 74
0 75 65 0
2346 U
FF5E4A

0 230 159
64 0 55 0
3245 U
00E69F

117 215 218
53 0 20 0
2905 U
75D7DA

255 195 62
0 27 81 0
113 U
FFC33E

Typography

04

Typography

Fonts

Our brand font is Neue Haas Grotesk Text and Neue Haas Grotesk Display.

NEUE HAAS
GROTESK TEXT

ABCDEFGHIJKLMNOP
QRSTUVWXYZ
1234567890£$€&@
?!/().,:+-

NEUE HAAS
GROTESK DISPLAY

ABCDEFGHIJKLMNOP
QRSTUVWXYZ
1234567890£$€&@
?!/().,:+-

Photo Filters

05

Photo Filters

Intro

Stylistic filters can be applied to images in order to make them coherent with the brand.

claster-filter-1 claster-filter-2

Photo Filters

Guide

In order to apply the filters to an image, open the desired filter colour file and double click on the "Double Click to Insert Image" layer, inserting the desired image in there.

Upon inserting the image, simply close the layer (File > Close), press "Yes" and save the resulting image.

claster-filter-3

Website

06

Website

How to edit

Content of the website can be edited and added by following this guide.

website-thumb

Step 1

Log-In

Log-in using the following button:

site-1

Step 2

Enter the Pages Panel

The backpanel will load after logging in, to proceed to the area where content can be edited, first click on the "Pages" button and then on the "All Pages" link.

site-2

Step 3

Select Page to Edit

A list of all the website pages will be displayed on this panel, we're going to edit the homepage on this example, to do so simply click on its title or on the "edit" button.

site-3

Step 4

Edit Content

Each page has its own editable content, some pages allow for content to be added too. On the homepage you can find editable fields for all the content on the page.

To apply the changes press the blue "Update" button on the top right corner.

site-4

Step 5

Adding New Content

Some pages allow for content to be added, for instance, on the Ventures page, new companies can be added to to Portfolio section by clicking on the "Add Row" button on the bottom right corner.

site-5

Portfolio Section

Creating New Portfolio Logos

Company logos can be stylised to fit the brand by applying the filter below.
The template has 2 folders: if the logo has white background use the top folder; if the logo has a black background use the bottom folder.

site-6

PowerPoint
Templates

07

Email
Signatures

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