Brand
Guidelines
v1.0 - Updated on 16 August 2021
Downloads
Index
Logos
01
Primary Logo
Claster Investments
01
Sub Logos
Claster Funds
01
Sub Logos
Claster Ventures
01
Sub Logos
Claster Realty
01
Sub Logos
Claster Heritage
01
Logos
Logo Structure
01
Logos
Logo Clarity
To protect the clarity and visual integrity of the logo, it has an exclusion zone. We should prevent having other elements inside that zone
01
Logo Animations
02
Logo Animations
Claster Ventures
02
Logo Animations
Claster Family
02
Colour Palette
03
Our Colours
Colour Scheme
Each of our sub divisions has its own brand colour, which should be the main colour for its communications.
RGB
CMYK
PANTONE
HEX
RGB
CMYK
PANTONE
HEX
RGB
CMYK
PANTONE
HEX
RGB
CMYK
PANTONE
HEX
255 94 74
0 75 65 0
2346 U
FF5E4A
0 230 159
64 0 55 0
3245 U
00E69F
117 215 218
53 0 20 0
2905 U
75D7DA
255 195 62
0 27 81 0
113 U
FFC33E
Typography
04
Typography
Fonts
Our brand font is Neue Haas Grotesk Text and Neue Haas Grotesk Display.
NEUE HAAS
GROTESK TEXT
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
1234567890£$€&@
?!/().,:+-
NEUE HAAS
GROTESK DISPLAY
ABCDEFGHIJKLMNOP
QRSTUVWXYZ
1234567890£$€&@
?!/().,:+-
Photo Filters
05
Photo Filters
Intro
Stylistic filters can be applied to images in order to make them coherent with the brand.
Photo Filters
Guide
In order to apply the filters to an image, open the desired filter colour file and double click on the "Double Click to Insert Image" layer, inserting the desired image in there.
Upon inserting the image, simply close the layer (File > Close), press "Yes" and save the resulting image.
Website
06
Website
How to edit
Content of the website can be edited and added by following this guide.
Step 2
Enter the Pages Panel
The backpanel will load after logging in, to proceed to the area where content can be edited, first click on the "Pages" button and then on the "All Pages" link.
Step 3
Select Page to Edit
A list of all the website pages will be displayed on this panel, we're going to edit the homepage on this example, to do so simply click on its title or on the "edit" button.
Step 4
Edit Content
Each page has its own editable content, some pages allow for content to be added too. On the homepage you can find editable fields for all the content on the page.
To apply the changes press the blue "Update" button on the top right corner.
Step 5
Adding New Content
Some pages allow for content to be added, for instance, on the Ventures page, new companies can be added to to Portfolio section by clicking on the "Add Row" button on the bottom right corner.
Portfolio Section
Creating New Portfolio Logos
Company logos can be stylised to fit the brand by applying the filter below.
The template has 2 folders: if the logo has white background use the top folder; if the logo has a black background use the bottom folder.
PowerPoint
Templates
07
Email
Signatures
08
