Coup
de Sang

A Bold Vision for a New Era

Concept explorations based on the definition of the new luxury.

Bold, fearless, rebellious and unapologetic, breaking up with the old aesthetics of luxury and expressing the values of those inspiring people who won't be hammered down, those who don't follow culture but invent it, those who disrupt and create their own world, those who lead the way.

Challenge

Define and represent the new luxury, capturing the essence of these forward-thinking individuals who lead the way.

Solution

We crafted a visual language that breaks away from the classic aesthetics of luxury and instead embodies the daring spirit of those who defy expectations. This new luxury concept highlights the values of resilience, innovation, and self-expression, celebrating those who forge their own paths and embrace the unconventional.

Our design approach features bold colors, dynamic shapes, and edgy typography, encapsulating the essence of this modern vision for luxury. By showcasing the trailblazing spirit of today's pioneers, we have redefined luxury for a new era, capturing the imagination and aspirations of a generation unbound by tradition.

We partnered on

Brand Identity