Coup
de Sang
A Bold Vision for a New Era
Concept explorations based on the definition of the new luxury.
Bold, fearless, rebellious and unapologetic, breaking up with the old aesthetics of luxury and expressing the values of those inspiring people who won't be hammered down, those who don't follow culture but invent it, those who disrupt and create their own world, those who lead the way.
Challenge
Define and represent the new luxury, capturing the essence of these forward-thinking individuals who lead the way.
Solution
We crafted a visual language that breaks away from the classic aesthetics of luxury and instead embodies the daring spirit of those who defy expectations. This new luxury concept highlights the values of resilience, innovation, and self-expression, celebrating those who forge their own paths and embrace the unconventional.
Our design approach features bold colors, dynamic shapes, and edgy typography, encapsulating the essence of this modern vision for luxury. By showcasing the trailblazing spirit of today's pioneers, we have redefined luxury for a new era, capturing the imagination and aspirations of a generation unbound by tradition.
We partnered on
Brand Identity
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© 2023 Onrepeat Studio ltd. Privacy Policy
A private limited company incorporated in England and Wales under company number 11089563.
© 2023 Onrepeat Studio ltd. Privacy Policy
A private limited company incorporated in England and Wales under company number 11089563.
© 2023 Onrepeat Studio ltd. Privacy Policy
A private limited company incorporated in England and Wales under company number 11089563.
© 2023 Onrepeat Studio ltd. Privacy Policy
A private limited company incorporated in England and Wales under company number 11089563.
© 2023 Onrepeat Studio ltd. Privacy Policy
A private limited company incorporated in England and Wales under company number 11089563.