Oakridge
"The Living City" Identity

With the complete makeover of Vancouver’s iconic Oakridge shopping centre and surrounding area, luxury real estate developer Westbank embarks on its most ambitious project yet. In a metropolis characterised by a unique symbiosis between nature and culture, Oakridge organically unites these two apparent opposites in a single urban district. From this insight the ‘The Living City’ brand positioning was born, representing both the natural and social aspects that make a city come to life: its natural environment, its people and their stories. Oakridge offers a truly holistic approach to modern city living. It’s a testament to the ability of man and nature to adapt and live together as one.

The brand expressed itself through a series of books, several campaign layers and a large-scale exhibition showcasing the future of urban culture.

Collaborating with AKQA, we've been responsible for the design of the Oakridge brand identity and its implementation across its various layers.

Agency: AKQA

 

 

 

Oakridge
"The Living City" Identity

With the complete makeover of Vancouver’s iconic Oakridge shopping centre and surrounding area, luxury real estate developer Westbank embarks on its most ambitious project yet. In a metropolis characterised by a unique symbiosis between nature and culture, Oakridge organically unites these two apparent opposites in a single urban district. From this insight the ‘The Living City’ brand positioning was born, representing both the natural and social aspects that make a city come to life: its natural environment, its people and their stories. Oakridge offers a truly holistic approach to modern city living. It’s a testament to the ability of man and nature to adapt and live together as one.

The brand expressed itself through a series of books, several campaign layers and a large-scale exhibition showcasing the future of urban culture.

Collaborating with AKQA, we've been responsible for the design of the Oakridge brand identity and its implementation across its various layers.

Agency: AKQA

 

 

 

Oakridge
"The Living City" Identity

With the complete makeover of Vancouver’s iconic Oakridge shopping centre and surrounding area, luxury real estate developer Westbank embarks on its most ambitious project yet. In a metropolis characterised by a unique symbiosis between nature and culture, Oakridge organically unites these two apparent opposites in a single urban district. From this insight the ‘The Living City’ brand positioning was born, representing both the natural and social aspects that make a city come to life: its natural environment, its people and their stories. Oakridge offers a truly holistic approach to modern city living. It’s a testament to the ability of man and nature to adapt and live together as one.

The brand expressed itself through a series of books, several campaign layers and a large-scale exhibition showcasing the future of urban culture.

Collaborating with AKQA, we've been responsible for the design of the Oakridge brand identity and its implementation across its various layers.

Agency: AKQA


 

 

 

 

Oakridge
"The Living City" Identity

With the complete makeover of Vancouver’s iconic Oakridge shopping centre and surrounding area, luxury real estate developer Westbank embarks on its most ambitious project yet. In a metropolis characterised by a unique symbiosis between nature and culture, Oakridge organically unites these two apparent opposites in a single urban district. From this insight the ‘The Living City’ brand positioning was born, representing both the natural and social aspects that make a city come to life: its natural environment, its people and their stories. Oakridge offers a truly holistic approach to modern city living. It’s a testament to the ability of man and nature to adapt and live together as one.

The brand expressed itself through a series of books, several campaign layers and a large-scale exhibition showcasing the future of urban culture.

Collaborating with AKQA, we've been responsible for the design of the Oakridge brand identity and its implementation across its various layers.

Agency: AKQA


 

 

 

Oakridge
"The Living City" Identity

With the complete makeover of Vancouver’s iconic Oakridge shopping centre and surrounding area, luxury real estate developer Westbank embarks on its most ambitious project yet. In a metropolis characterised by a unique symbiosis between nature and culture, Oakridge organically unites these two apparent opposites in a single urban district. From this insight the ‘The Living City’ brand positioning was born, representing both the natural and social aspects that make a city come to life: its natural environment, its people and their stories. Oakridge offers a truly holistic approach to modern city living. It’s a testament to the ability of man and nature to adapt and live together as one.

The brand expressed itself through a series of books, several campaign layers and a large-scale exhibition showcasing the future of urban culture.

Collaborating with AKQA, we've been responsible for the design of the Oakridge brand identity and its implementation across its various layers.

Agency: AKQA

logos
HQ047_0018682_View04_low
header12
nature_low

The logo is based on three components. 

It started from the idea of Oakridge as a cultural hub. An epicentre for ideas, knowledge and arts.
The we took the natural aspect from the Oakridge name itself — the rings of an oak tree.
Thirdly, there's the combination of residential, commercial and communal aspects, symbolised by the circles that touch and overlap.

logo2
logo_grid2
logo_grid_1


A Living Logo.


The branding reflects Oakridge’s dynamic and ever-evolving nature, manifesting itself through a dynamic identity inspired by the fundamental characteristics of nature: organic, dynamic, mutable, adaptable and ever evolving. A living logo.

Its dynamic nature allows the logo to adapt to a vastitude of scenarios, collaborations, events and special occasions that require the logo to express a different personality, while remaining itself.

card
cards1
posters_7_low
posters_9
b_2
b_4
stationery_4
Processed with VSCO with f1 preset
bag_4
hero2_low
icons1b
icons2b
32b55272761929.5c0c4c705d72f
f6da9772761929.5c0afc3c57ba7

© 2019 Onrepeat Studio ltd.

© 2019 Onrepeat Studio ltd.

© 2019 Onrepeat Studio ltd.

© 2019 Onrepeat Studio ltd.

Get in touch:
hi@onrepeat.net

Get in touch:
hi@onrepeat.net

Get in touch:
hi@onrepeat.net

Get in touch:
hi@onrepeat.net