Oakridge | OnRepeat Studio

Oakridge
"The Living City" Identity

With the complete makeover of Vancouver’s iconic Oakridge shopping centre and surrounding area, luxury real estate developer Westbank embarks on its most ambitious project yet. In a metropolis characterised by a unique symbiosis between nature and culture, Oakridge organically unites these two apparent opposites in a single urban district. From this insight the ‘The Living City’ brand positioning was born, representing both the natural and social aspects that make a city come to life: its natural environment, its people and their stories. Oakridge offers a truly holistic approach to modern city living. It’s a testament to the ability of man and nature to adapt and live together as one.

The brand expressed itself through a series of books, several campaign layers and a large-scale exhibition showcasing the future of urban culture.

Collaborating with AKQA, we've been responsible for the design of the Oakridge brand identity and its implementation across its various layers.

Agency: AKQA

Oakridge
"The Living City" Identity

With the complete makeover of Vancouver’s iconic Oakridge shopping centre and surrounding area, luxury real estate developer Westbank embarks on its most ambitious project yet. In a metropolis characterised by a unique symbiosis between nature and culture, Oakridge organically unites these two apparent opposites in a single urban district. From this insight the ‘The Living City’ brand positioning was born, representing both the natural and social aspects that make a city come to life: its natural environment, its people and their stories. Oakridge offers a truly holistic approach to modern city living. It’s a testament to the ability of man and nature to adapt and live together as one.

The brand expressed itself through a series of books, several campaign layers and a large-scale exhibition showcasing the future of urban culture.

Collaborating with AKQA, we've been responsible for the design of the Oakridge brand identity and its implementation across its various layers.

Agency: AKQA

Oakridge
"The Living City" Identity

With the complete makeover of Vancouver’s iconic Oakridge shopping centre and surrounding area, luxury real estate developer Westbank embarks on its most ambitious project yet. In a metropolis characterised by a unique symbiosis between nature and culture, Oakridge organically unites these two apparent opposites in a single urban district. From this insight the ‘The Living City’ brand positioning was born, representing both the natural and social aspects that make a city come to life: its natural environment, its people and their stories. Oakridge offers a truly holistic approach to modern city living. It’s a testament to the ability of man and nature to adapt and live together as one.

The brand expressed itself through a series of books, several campaign layers and a large-scale exhibition showcasing the future of urban culture.

Collaborating with AKQA, we've been responsible for the design of the Oakridge brand identity and its implementation across its various layers.

Agency: AKQA

Oakridge
"The Living City" Identity

With the complete makeover of Vancouver’s iconic Oakridge shopping centre and surrounding area, luxury real estate developer Westbank embarks on its most ambitious project yet. In a metropolis characterised by a unique symbiosis between nature and culture, Oakridge organically unites these two apparent opposites in a single urban district. From this insight the ‘The Living City’ brand positioning was born, representing both the natural and social aspects that make a city come to life: its natural environment, its people and their stories. Oakridge offers a truly holistic approach to modern city living. It’s a testament to the ability of man and nature to adapt and live together as one.

The brand expressed itself through a series of books, several campaign layers and a large-scale exhibition showcasing the future of urban culture.

Collaborating with AKQA, we've been responsible for the design of the Oakridge brand identity and its implementation across its various layers.

Agency: AKQA

Oakridge
"The Living City" Identity

With the complete makeover of Vancouver’s iconic Oakridge shopping centre and surrounding area, luxury real estate developer Westbank embarks on its most ambitious project yet. In a metropolis characterised by a unique symbiosis between nature and culture, Oakridge organically unites these two apparent opposites in a single urban district. From this insight the ‘The Living City’ brand positioning was born, representing both the natural and social aspects that make a city come to life: its natural environment, its people and their stories. Oakridge offers a truly holistic approach to modern city living. It’s a testament to the ability of man and nature to adapt and live together as one.

The brand expressed itself through a series of books, several campaign layers and a large-scale exhibition showcasing the future of urban culture.

Collaborating with AKQA, we've been responsible for the design of the Oakridge brand identity and its implementation across its various layers.

Agency: AKQA

The logo is based on three components

It started from the idea of Oakridge as a cultural hub. An epicentre for ideas, knowledge and arts.
The we took the natural aspect from the Oakridge name itself — the rings of an oak tree.
Thirdly, there's the combination of residential, commercial and communal aspects, symbolised by the circles that touch and overlap.

A Living Logo

The branding reflects Oakridge’s dynamic and ever-evolving nature, manifesting itself through a dynamic identity inspired by the fundamental characteristics of nature: organic, dynamic, mutable, adaptable and ever evolving. A living logo.

Its dynamic nature allows the logo to adapt to a vastitude of scenarios, collaborations, events and special occasions that require the logo to express a different personality, while remaining itself.