Saslong
Reinvigorating a Legacy of Alpine Excellence
The Saslong ski slope, established in 1968 for the 1970 Alpine Skiing World Championships in Val Gardena, Italy, is a renowned circuit on the Alpine Skiing World Cup tour. Hosting both downhill and SuperG races, the slope has seen victories from legendary skiers such as Bernhard Russi, Peter Müller, Franz Klammer, Pirmin Zurbriggen, and Kristian Ghedina.
We partnered with Saslong to create a brand identity and campaign that embodies the exhilarating spirit of the World Cup course and its athletes.
Challenge
To revitalize the well-established Saslong ski slope while preserving its storied heritage, showcasing its legacy of alpine excellence.
Solution
We crafted a dynamic brand identity and campaign that captures the essence of the World Cup course and the personalities of the skiers – a tribute to the thrill-seekers, downhill chasers, alpine sprinters, speed demons, and snow racers.
While retaining the heritage of the original logo, we redesigned it for contemporary audiences, ensuring it thrives on both physical and digital platforms. The brand language draws inspiration from the fluid movements and snow trails of skiers, utilizing a striking orange hue that contrasts boldly against the pristine snow. This revitalized brand identity pays homage to Saslong's rich history while conveying the excitement and energy that continues to define this iconic ski slope.
Awarded
Silver at 2023 Graphis Design Annual
Saslong design system captures one of the most iconic movements of skiing - Slalom - characterised by the zigzag or wavy course between poles, and the trails skiers leave on the snow, resulting in dynamic shapes that are thoroughly adopted as the main visual mechanism of the brand, used in both static and motion applications.
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Interested in us being your partners?
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Let's talk.
Interested in us being your partners?
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Let's talk.
Interested in us being your partners?
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Let's talk.
Interested in us being your partners?
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Let's talk.
Interested in partnering with us? Get in touch.
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© 2023 Onrepeat Studio ltd. Privacy Policy
A private limited company incorporated in England and Wales under company number 11089563.
© 2023 Onrepeat Studio ltd. Privacy Policy
A private limited company incorporated in England and Wales under company number 11089563.
© 2023 Onrepeat Studio ltd. Privacy Policy
A private limited company incorporated in England and Wales under company number 11089563.
© 2023 Onrepeat Studio ltd. Privacy Policy
A private limited company incorporated in England and Wales under company number 11089563.
© 2023 Onrepeat Studio ltd. Privacy Policy
A private limited company incorporated in England and Wales under company number 11089563.