BAFTA Guru

Identity System
Art Direction
Design

A flexible identity system that becomes a showcase for inspiration and creativity. A dynamic toolkit that comes to life through the work of BAFTA Guru’s roster of ambassadors and advocates. Energetic and flexible, the identity defines the BAFTA Guru as an icon for moving art creativity and talent enablement.

Briefing

BAFTA Guru shares BAFTA’s core goal of enabling talent in the moving art industries. Where BAFTA formally ‘endowes accolades’ BAFTA Guru provides advice that propels careers and navigates roadblocks with a playful ‘what if’ attitude.
A task to create consistency evolved into a reimagining of the BAFTA Guru branding. A flexible identity that establishes the brand as a leader in supporting young moving art talent between 18–35 years old in the early stages of their careers in Film, TV and Games.

Problem

How to rebrand a vast platform, consisting by 12 different creative categories, and maintain a cohesive and coherent brand across the platform, while keeping each category distinct and clear from the other categories?

 

Solution

The four-character name GURU becomes a showcase space for inspiration and creativity. Populated by work created by BAFTA Guru's network of ambassadors and advocates, the identity is effortlessly applicable to print and digital executions.
A flexible identity system that becomes a showcase for inspiration and creativity. A dynamic toolkit that comes to life through the work of BAFTA Guru’s roster of ambassadors and advocates. A system filled with colour, pattern and motion, anchored by a self-dividing grid and endless possibilities and adaptable to any content.

Energetic and flexible, the identity defines the BAFTA Guru as an icon for moving art creativity and talent enablement.

Identity System