Teamed up with Nuno Jerónimo and Tiago Canas Mendes from the “O Escritório” agency I’ve been responsible for the art direction and identity design of this campaign held by Coca-Cola Portugal and the Portuguese soccer team Benfica.
The idea behind this “feel-good” campaign was to turn the stadium luxury corporate box into a dormitory for 8 lucky fans. Boosters could apply at Coke website and win the chance to spend 24 hours in the dorm, spending the night in there and also watching a soccer match with the privileged view the location offers.
Agency: O Escritório
Production Studio: Onrepeat
Creative Direction: Nuno Jerónimo / Tiago Canas Mendes
Art Direction: João Oliveira