'As I Fell' album design
Curse Of Lono is a London based band, creating a deep, dark, gothic, Americana and recently we had the chance to design their second album ‘As I Fell’, a stunningly cinematic record that combines spaced-out, harmony-laden Americana with dark, driving indie-rock.
Inspired by the harmonic and eerie undertones, along with its cinematic Americana sonority, we created a visual world where the neon lights of the city mix with the remote landscapes of Joshua Tree desert, California, where the band recorded the album. Additionally we also designed the band's new identity marque.
"As I Fell is the follow-up to Severed, one of the most critically acclaimed debuts of 2017, and builds on Curse Of Lono's deeply cinematic blend of harmony-laden Americana and driving, gothic alt-rock. It's a sound that owes as much to old faithfuls like The Doors and The Velvet Underground as it does to more contemporary artists such as The War On Drugs and Wilco. Although some of the songs on As I Fell revisit familiar themes like murderous jealousy and the death of loved ones, much of the album covers new ground. Produced by Oli Bayston (Boxed In) at Rancho V, a remote desert studio in Joshua Tree, and Flesh and Bone Studios in Hackney."