Nike Rise 2.0

Experiential Design

Agency: AKQA

Nike RISE 2.0 delivered the world’s most advanced basketball coaching tool. A connected ecosystem of LED court, pinpoint accurate tracking and intuitive coaching app.

The training ecosystem was showcased at a number of weekly shows as part of Nike's Rise 2.0 initiative, launched to help kids reach their full potential both on and off the court and to teach them the importance of staying active. In the summer of 2015, the initiative engaged some of the world's best basketball players, including Kobe Bryant, LeBron James, Anthony Davis and Paul George, for an Asia tour that included visits to Manila, Shanghai, and other cities.

Our role was focused on the development of various key visuals and brand language elements for Rise 2.0 and set design for the venues, among other design elements such as a bespoke typeface for Nike Rise Philippines.