Every studio needs an identity and my own studio isn’t an exception so I designed my own brand, based on what’s going on inside my brain, on my inner self, on my brain scans and on the infusions of my guts, inspired by the retro culture and imagery that I love.
This is Onrepeat Studio.
Creative process available at Behance.
Drinking inspiration straigth from the eighties I used a cassette as the base for the logo, designed around the “on repeat” concept.
Other elements such as the tetris blocks or the retro patterns were also used in order to create this identity.
Two sub-brands were also developed for my foundry — Onrepeat Types — and for my future clothing line — Onrepeat Clothing.