The New
Luxury

Visual Identity

Defining the new luxury

Concept explorations based on the definition of the new luxury.

Bold, fearless, rebellious and unapologetic, breaking up with the old aesthetics of luxury and expressing the values of those inspiring people who won't be hammered down, those who don't follow culture but invent it, those who disrupt and create their own world, those who lead the way.

 

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Users would be invited to generate their own customizable posters

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