We did not look for a logo that behaves like a logo: timeless, hyper-resilient, fixed. We wanted to design a logo that would represent the constant flux of a company that does many different things constantly and that is always ready to embark on something new. Resulting in a logo that is a recognizable, instant symbol of who Westbank is and carrying the elegance, power, iconic value and accessibility of a new type of company: a culture company.
To bring Westbank's fundamental values to life, we created a symbol for their ethos. It needed to be simple yet striking, creative yet ordered, while being sufficiently flexible to work across a diverse canvas of uses and implementations.
The "Winged" marque was born.