Westbank

Identity System
Art Direction
Editorial Design
Exhibition Design

New brand identity, book design and exhibition design for Westbank, Canada's leading luxury residential and mixed-use real estate development company, dedicated to city building and the creation of beautiful buildings

Briefing

Rebranding a company focused on the creation of culture.

Solution

We did not look for a logo that behaves like a logo: timeless, hyper-resilient, fixed. We wanted to design a logo that would represent the constant flux of a company that does many different things constantly and that is always ready to embark on something new. Resulting in a logo that is a recognizable, instant symbol of who Westbank is and carrying the elegance, power, iconic value and accessibility of a new type of company: a culture company.

To bring Westbank's fundamental values to life, we created a symbol for their ethos. It needed to be simple yet striking, creative yet ordered, while being sufficiently flexible to work across a diverse canvas of uses and implementations.

The "Winged" marque was born.

"In 'Fight for Beauty' we are attempting to encapsulate the architecture, artistry, design, fashion and city-building initiatives that have come to define our practice."

Creative Direction: Claudia Cristovão
Art Direction: João Oliveira / Mirelle Majas
Design: João Oliveira / Mirelle Majas
Copywriting: Selda Yurekten
Project Management: Catherine Steele