Westbank

Identity System
Art Direction
Editorial Design
Exhibition Design

Rebranding a company focused on the creation of culture

New brand identity, book design and exhibition design for Westbank, Canada's leading luxury residential and mixed-use real estate development company, dedicated to city building and the creation of beautiful buildings.

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Briefing

Rebranding a company focused on the creation of culture.

Solution

We did not look for a logo that behaves like a logo: timeless, hyper-resilient, fixed. We wanted to design a logo that would represent the constant flux of a company that does many different things constantly and that is always ready to embark on something new. Resulting in a logo that is a recognizable, instant symbol of who Westbank is and carrying the elegance, power, iconic value and accessibility of a new type of company: a culture company.

To bring Westbank's fundamental values to life, we created a symbol for their ethos. It needed to be simple yet striking, creative yet ordered, while being sufficiently flexible to work across a diverse canvas of uses and implementations.

The "Winged" marque was born.

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The culmination of the rebrand was peaked at its launch even, the 'Fight For Beauty' exhibition in Toronto, Canada, expressing the evolution of the brand and sharing its journey, offering a glimpse into the brand and encapsulating the architecture, artistry, design, fashion and city-building initiatives that have come to define Westbank's practice.

"Inside you will see public art projects undertaken with world-class creatives, architecture from architects who are artists in their own right, fashion by some of the greatest designers in recent history, a custom Fazioli piano designed by an architect to respond to the typology of their building. Each of these works demonstrate in a profound way that a craft practised well, is an art form." — Westbank

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"In 'Fight for Beauty' we are attempting to encapsulate the architecture, artistry, design, fashion and city-building initiatives that have come to define our practice."

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Creative Direction: Claudia Cristovão
Art Direction: João Oliveira / Mirelle Majas
Design: João Oliveira / Mirelle Majas
Copywriting: Selda Yurekten
Project Management: Catherine Steele