EBO

Empowering Change through Open Finance

EBO is part of a positive change towards open finance, a platform that aims to empower people with the advantages of open finance, changing finance for the better.

Open finance drops the cost of using ‘banking’ services to almost nothing. As long as a person has a smartphone or computer, they can use Ethereum-based open finance with EBOs suite of tools.

Challenge

Creating and effectively communicate the concept of blockchain technology and the core values of transparency, trust, and security in a visually engaging way, without resorting to the clichés of technology aesthetics.

We knew we had to develop a design that would be energizing and thrilling, easily recognizable and memorable, while also representing the adaptable and scalable nature of the blockchain technology.

Solution

EBO's brand identity is built upon the idea of simple shapes that can be combined, mixed, and rearranged to form more complex blocks, symbolizing the interconnectedness of transactions on the blockchain.

Our approach to this brand identity was to create a generative design system that was not only visually engaging but also communicated the core values of the open finance industry. We wanted to create a sense of transparency, trust, and security, while also showcasing the versatility and flexibility of the blockchain technology.

As such, we carefully considered the use of modular design elements, such as simple geometric shapes that could be combined and arranged in various configurations, to create a dynamic and flexible visual identity, this provides a sense of modularity and scalability, perfectly illustrating the building blocks of blockchain.

The use of bold and bright colors, creates a sense of energy and excitement, while also reflecting the cutting-edge nature of the technology, showcasing the essence of blockchain technology in a visually engaging and memorable way.

We partnered on

Brand Identity
Strategy
Copywriting
Web Design

Awarded

Shortlisted at ADC NY 2023
Gold at 2023 Graphis Design Annual