Oakridge
Park
Vancouver's Cultural Hub
Oakridge Park is an ambitious project by luxury real estate developer Westbank and QuadReal, transforming Vancouver's iconic Oakridge shopping center into a vibrant mixed-use community. Designed in collaboration with Henriquez Partners Architects and PSF Studios, Oakridge Park seamlessly merges nature and culture in the heart of Vancouver, featuring a 9-acre park alongside retail, residential, and cultural spaces.
Challenge
Our challenge was to reposition Oakridge Park as Vancouver's new cultural hub while creating a flexible messaging framework that highlights the various aspects of this urban district.
Solution
Oakridge Park's brand identity celebrates the harmonious integration of nature and lifestyle, encapsulating human stories, ideas, dreams, and experiences within a shared ecosystem. At Oakridge Park, people, moments, places, and experiences all breathe as one, deeply connected to nature.
We developed a two-pronged campaign to convey the essence of Oakridge Park. The first set of messages highlights the ongoing construction, sparking excitement about the future destination where visitors will experience nature in a thriving urban setting.
The second set of messages invites audiences to explore the diverse facets of Oakridge Park, encompassing food, living, shopping, art, fitness, and music. These messages emphasize the deeper experiences offered in each domain, blending culture and nature in perfect harmony.
Both sets of messages focus on the central theme of uniting nature and culture, capturing the essence of Oakridge Park and its potential to enrich the lives of Vancouver's residents and visitors alike.
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Interested in us being your partners?
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Let's talk.
Interested in us being your partners?
Get in touch.
Let's talk.
Interested in us being your partners?
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Let's talk.
Interested in partnering with us? Get in touch.
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© 2023 Onrepeat Studio ltd. Privacy Policy
A private limited company incorporated in England and Wales under company number 11089563.
© 2023 Onrepeat Studio ltd. Privacy Policy
A private limited company incorporated in England and Wales under company number 11089563.
© 2023 Onrepeat Studio ltd. Privacy Policy
A private limited company incorporated in England and Wales under company number 11089563.
© 2023 Onrepeat Studio ltd. Privacy Policy
A private limited company incorporated in England and Wales under company number 11089563.
© 2023 Onrepeat Studio ltd. Privacy Policy
A private limited company incorporated in England and Wales under company number 11089563.