Oakridge
Park

Vancouver's Cultural Hub

Oakridge Park is an ambitious project by luxury real estate developer Westbank and QuadReal, transforming Vancouver's iconic Oakridge shopping center into a vibrant mixed-use community. Designed in collaboration with Henriquez Partners Architects and PSF Studios, Oakridge Park seamlessly merges nature and culture in the heart of Vancouver, featuring a 9-acre park alongside retail, residential, and cultural spaces.

Challenge

Our challenge was to reposition Oakridge Park as Vancouver's new cultural hub while creating a flexible messaging framework that highlights the various aspects of this urban district.

Solution

Oakridge Park's brand identity celebrates the harmonious integration of nature and lifestyle, encapsulating human stories, ideas, dreams, and experiences within a shared ecosystem. At Oakridge Park, people, moments, places, and experiences all breathe as one, deeply connected to nature.

We developed a two-pronged campaign to convey the essence of Oakridge Park. The first set of messages highlights the ongoing construction, sparking excitement about the future destination where visitors will experience nature in a thriving urban setting.

The second set of messages invites audiences to explore the diverse facets of Oakridge Park, encompassing food, living, shopping, art, fitness, and music. These messages emphasize the deeper experiences offered in each domain, blending culture and nature in perfect harmony.

Both sets of messages focus on the central theme of uniting nature and culture, capturing the essence of Oakridge Park and its potential to enrich the lives of Vancouver's residents and visitors alike.

We partnered on

Brand Identity
Campaign
Copywriting

Collaborators

Copywriting
Axel Van Weel