Vancouver's Cultural Hub
With the complete makeover of Vancouver’s iconic Oakridge shopping centre and surrounding area, luxury real estate developer Westbank embarks on its most ambitious project yet.
In a metropolis characterised by a unique symbiosis between nature and culture, Oakridge Park organically unites these two apparent opposites in a single urban district.
A development by Westbank and Quadreal, in collaboration with Henriquez Partners Architects and PSF Studios, Oakridge Park aspires to transform a suburban mall into Vancouver's cultural hub in the geographic centre of Vancouver. The new design concept brings nature back into the city with the inclusion of a 9-acre park, creating an urban mixed-use community.
Oakridge Park is expected to be completed in 2027.
How to reposition an iconic suburban mall into Vancouver's new cultural hub, while creating a flexible messaging framework that covers all the Oakridge Park areas?
Oakridge Park brand identity celebrates nature as an integral part of lifestyle, celebrating human stories, ideas, dreams and experiences, all connected to the same ecosystem. At Oakridge Park, every person, every moment, every place and every experience is merged with nature, breathing as one.
We developed a campaign with two sets of messages, one takes into consideration the fact that Oakridge Park is still under construction and creates excitement by referring to it as a physical place where people will experience nature in a natural setting.
The second set of messages is an invitation to discover the nature of food, living, shopping, art, fitness and music, implying Oakridge Park offers a deeper experience in all those areas.
Both sets of messages focus on the idea of mixing culture with nature and are applicable to the vast range of areas present in Oakridge Park.
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